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”We want to make it clear it doesn’t matter how you define masculinity, which is very different than some of the storyte

”We want to make it clear it doesn’t matter how you define masculinity, which is very different than some of the storytelling we’ve done in the past,” said Matthew McCarthy, senior director of Axe and men’s grooming at Unilever. ”There’s not one single minded, one dimensional idea of masculinity out there,” said Carlo Cavallone, executive..